We're uniquely positioned to help businesses overcome marketing challenges. As strategic marketing consultants, we combine the strategic thinking of management consultants with the practical know-how of marketing agencies.

How the role of marketing is changing

In business today marketing is primarily responsible for functions such as: Branding, Promotion, Advertising, Positioning and Social Media - however the CMO Survey shows us that 50% of companies don’t see the following as primary responsibilities of marketing:

• New products
• Customer relationship management
• Market selection
• Pricing
• Innovation

This highlights the need for marketing to move beyond mere tactics of advertising or promotion, and to evolve into a strategic discipline, where marketing strategy informs and supports business strategy by profitably connecting a business to a market.

“If CMO’s are to be held responsible for the marketing returns they deliver, they must also have significant influence over all four Ps: promotion, products, place and price. Surprisingly, this is often not the case” 1

Businesses are at a loss of where to turn to ensure their marketing is strategically adequate to support strategic business decisions related to customers, innovation & pricing.

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What makes us different?

• 'The Three E's' – Educated, Experienced & Entrepreneurial: The three essential characteristics that our consultants embody

• Uniquely Positioned – As strategic marketing consultants, we combine the strategic thinking of management consultants with the practical know-how of marketing agencies.

• Problem Solvers – We go beyond tactics and use strategic marketing expertise to help businesses solve marketing challenges that are obscuring their growth.

• Forward Looking – We focus on understanding and solving the emerging challenges of today that will shape the marketing of tomorrow.

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We’re uniquely positioned

We have uniquely positioned ourselves to help medium size businesses who require more substantive marketing strategy which supports their strategic decision making.

At present, businesses can seek the services of management consultants whose expertise is in management theory (with marketing related specialisations) or to engage with marketing agencies whose expertise is in implementing marketing tactics, such as advertising, social media, branding or communications.

As strategic marketing consultants, we combine the strategic thinking of management consulting with the practical know-how of marketing agencies.

Foot notes
1 IBM CMO Study

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